- Elevate & Inspire: Personal Branding for Creators and Business Pros
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- What makes you different?
What makes you different?
Trying to be like everyone else will get you nowhere. Being unique helps, but you have to give your audience a reason to care.
Anthony Gaenzle
May 08, 2025
In partnership with
There’s only one you. But why should anyone care?
Your personal brand is your signature.
It’s your differentiator. You are unique.
Tell a story that shows why you’re unique and why people should care.
Doing this is your key to success.
Do you have a skill no one else has?
Have you found a way to do something better than everyone else?
What have you done that has helped a lot of people?
Ask yourself questions, and determine what makes you worthy of someone’s attention. You’ll never stand out if you say the same things everyone else says.
Be unique, and then tell everyone why they should care about your uniqueness!
A tradition as old as time.
Humans love a good story.
We've been telling them for as long as we've existed.
If you want to stand out today, learn to tell your story.
Sprinkle personal anecdotes into your writing. No more boring stories where the business is the star. YOU and the TARGET audience are the co-stars.
The first humans told stories by writing on cave walls. As time moved along, storytelling became more sophisticated.
Today, we tell digital stories in newsletters (like the one you’re reading now), on social media, via our websites, and all across the endless online world.
To tell your story, you’ll need to do these things.
Get comfortable being uncomfortable.
Start using a variety of content mediums (video, text, email, images).
Figure out who you want to impress, and craft content to impress them.
Be consistent for days, months, and years if you want to make a mark.
You’re unique. You just have to figure out how to let people know. If you’re having trouble doing that, check the next section, and let me know how I can help!
Let’s connect!
If you have any questions or you’re ready to start working on your personal brand, email me at [email protected] or visit gaenzlemarketing.com.
Oh…and don’t forget to grab your copy of The Business of Branding You: Invest in Your Personal Brand, Grow Your Career, and Gain Influence.
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