Leveraging Trends the Right Way

Trends fade. Don't be guilty of hanging on too long to a fading fad.

If you aren't active on X, you may have missed it (lucky you). Recently, a viral trend of people using Grok and Chat GPT to create images in the style of Studio Ghibli almost crashed the platform.

It felt like every post was a "new and exciting" take on the same old trend.

It's an easy trap to fall into.

"Oh look! New fad trending. I'm about to go viral."

While it's great to leverage trends and ride the wave, where people go wrong is relying only on trends and never trying to set the trend.

This is where being authentic and transparent comes into play.

Understand who you are, what makes you unique, and why people should care.

Break these things out in a spreadsheet, Word doc, or even on a notepad.

Then, write your story with an authentic persona (it needs to be the real you) by highlighting what you learned about yourself during the exercise.

Everything you post should have a vibe consistent with your personal brand.

The unique brand you want to present.

Jump on the trends, but build your authority.

Show your personality.

Consistently show up, and engage.

Become the authentic personality online whose content people love to share.

Bonus: Here's me as a Ghibli character to give you an idea of this trend in action.

Let’s connect!

If you have any questions, or you are ready to start working on your personal brand, email me at [email protected] or visit gaenzlemarketing.com.

Oh…and don’t forget to grab your copy of The Business of Branding You: Invest in Your Personal Brand, Grow Your Career, and Gain Influence.

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