Let your team shine to build your brand

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Personal Branding: Why You Need to Help Your Team Shine Online

Does helping your team members build their personal brands scare you? 😱 

If you answered "yes," you are NOT alone.

But...you ARE missing out.

Your team members' personal brands can turn them into powerful brand ambassadors, helping promote your brand through their individual expertise

The respect they earn through their online presence translate over to your brand.

Many brands miss out on this value - purely out of fear.

I hear things like this all the time...

"If we help our team grow, talent scouts will snatch them up." 🚫 

This kind of hesitation is irrational. It's rooted in unfounded fear that causes businesses to shy away from helping build up their teams' personal brands.

Another one I hear often...

"Why spend time on personal branding for our team when we can just advertise?" 🚫 

Thing is, advertising is great for those quick-hitter wins, but the time you invest in your teams' personal brands has a lasting, sustainable impact.

Each time your team members post online, your brand gains exposure, often to a large segment of your target audience to which your brand was previously unexposed.

Ad spend can put your brand on the map, but when news about your brand shines through the personal brands of your team, it becomes much more relatable.

Personal branding for your team works because it's... 👇

- believable, and it comes from your audience's peers
- a path to reach a bigger audience through multiple channels
- less expensive than advertising and other marketing techniques
- powerful and long-lasting

Fear still lingering?

If you treat your team right, you have NOTHING to worry about - nothing to fear.

When you invest in your team's personal brands, you not only help your company grow, but you help your team members grow.

People want to work for companies that believe in them and invest in them. And when you do this, they will gladly return the favor and spread the word about your brand.
 
Embrace personal branding.

Help your team shine, and they will help you shine.

They will stick around. You will save money. A clear win-win.

Let’s connect!

If you have any questions, or you are ready to start working on your personal brand, email me at [email protected] or visit gaenzlemarketing.com.

Oh…and don’t forget to grab your copy of The Business of Branding You: Invest in Your Personal Brand, Grow Your Career, and Gain Influence.

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