It's not your business that sucks

Freelancers and business owners, stop selling yourself short. Quality and service are not your problems.

Author

Anthony Gaenzle
January 28, 2025

In partnership with

Show, don’t tell. Never self-proclaim the title “expert.”

Freelancers and business owners, if you aren't growing, it's likely NOT the quality of your business. It more likely this... 👇

Your personal online presence doesn't stand out.

Instead, it breaks the cardinal rule of personal branding. It fits in...too much.

Cultivating a standout online presence is crucial for freelancers and self-employed consultants. But not just ANY presence.

You need a presence that...

- paints you as THE authority
- shows how you are different
- highlights the value you add
- showcases your personality

If you really want to stand out, you need to go beyond simply posting and commenting. Those things are great, but it's when you go beyond that you really start to make noise.

To help you get there more quickly, try sprinkling in these things.

Content Ideas to Help You Stand Out

✔ Host Interactive Webinars or Live Q&As: Go beyond static posts by hosting live sessions. This not only showcases your expertise but also fosters real-time engagement and allows you to connect with your audience in a dynamic way.

✔ Create a Personal Brand Challenge: Engage your network with a challenge related to your field. For example, if you're a digital marketer, create a 7-day social media challenge. It’s a fun way to drive interaction and demonstrate your expertise.

✔ Leverage User-Generated Content: Encourage your clients or followers to share their experiences with your services. Featuring their testimonials or case studies not only builds credibility but also creates a sense of community around your brand.

✔ Use Interactive Content: Incorporate polls, quizzes, or interactive infographics into your posts. These tools can make your content more engaging and provide valuable insights into your audience's preferences.

✔ Launch a Personal Brand Newsletter: Launch a monthly newsletter where you share industry insights, personal anecdotes, and exclusive content. It’s a great way to stay top-of-mind and build a more personal connection with your audience.

By integrating these innovative strategies, you’ll enhance your online presence in a memorable and impactful way.

Let’s connect!

If you have any questions, or you are ready to start working on your personal brand, email me at [email protected] or visit gaenzlemarketing.com.

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(NOTE: I love this platform, so I share the affiliate link above because of the value I see. I receive a tiny bit of commission for anyone who signs up.)

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