Imposter Syndrome is Real

As a founder, high-ranking professional, or a content creator, it's easy to slip into the habit of feeling like you don't believe. Like you're an imposter in your role.

Author

Anthony Gaenzle
June 12, 2025

In partnership with

Your colleagues are missing out

You see someone successful. You rush to launch something.

Two months pass, and you're not successful.

Neither were they. That's what you don't see.

What are you missing? The journey.

You know. That in-between part where that person struggled, thought about giving up, and cried themselves to sleep.

Do yourself a favor.

Follow founders on social media and through other channels who offer transparency into their journey, not the ones who only talk about the end result.

How to break through imposter syndrome

While you’re catching up on candid, behind-the-scenes stories from others who were in your shoes not long ago, keep this in mind. Believing in yourself isn’t about erasing doubt. It’s about proving to that doubt, day after day, that you’re still showing up.

  • Document your small wins daily. A quick note on what you created, launched, learned, or fixed turns your progress into undeniable evidence.

  • Reframe comparison as data. When you catch yourself measuring against someone else, turn it into a question: What strategy of theirs can I test next week?

  • Schedule a “brag coffee” with a friend. Once a month, swap achievements. No false humility allowed. Saying your wins out loud rewires how you see them.

  • Create a “proof portfolio.” Collect screenshots, testimonials, KPIs, anything that shows the impact you’ve made. Revisit it every time imposter feelings spike.

  • Practice public micro-vulnerability. Share one struggle and one solution on social media each week. The engagement (and relief) remind you that everyone’s figuring it out, too.

Let’s connect!

If you have any questions or you’re ready to start working on your personal brand, email me at [email protected] or visit gaenzlemarketing.com.

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