- Elevate & Inspire: Personal Branding for Creators and Business Pros
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- Experience. Share it and thrive.
Experience. Share it and thrive.
Your audience craves authenticity. To serve it up to them, share personal stories, and work them into your personal brand.
Anthony Gaenzle
March 10, 2025
In partnership with
Can your audience “hear” your voice when they read your writing?
Experience.
That’s what makes you stand out.
It’s not your expertise (although that’s a component).
It’s not your education (although that doesn’t hurt).
It’s not your advice (lots of people are saying the same thing).
How to stand out from the crowd
It’s the unique experience and perspective that you bring to the table that makes you stand out.
Last year, we packed up and headed out to Arizona. Leaving behind Pennsylvania for nearly a year.
I flew out with my family, then flew back, packed up our car, and drove out to meet them.
Along the drive, and during our time in Arizona and California, I learned so much. I’ve applied so many of these things to my personal and professional growth.
An accidental hike down the wrong path taught me that the biggest rewards are often at the end of the path less traveled.
The decision to move out West (temporarily) was very last minute. It was risky, but it ended up being very rewarding, teaching me that sometimes the biggest risks lead to the biggest rewards.
The sights I saw along the way, the diverse and amazing nature of the United States along I-40 (and Route 66) taught me that getting outside your box inspires creativity.
I saw some weird and interesting things along the way. Those things are still stuck in my mind, and it taught me that you need to think differently to stand out and make an impact.
Why am I telling you this?
I’m sharing it as an example of the power of sharing your expertise and advice from your unique perspective on life.
We want to get to know the people we see posting content online. We crave the personal stories that make them who they are and add that extra layer of validity to what they say.
What makes you stand out? Do you sprinkle personal anecdotes into your content?
When you lift the curtain and let people see behind the scenes, the connections you make will be stronger and the impact of your content will be much greater!
(PHOTO: Skeleton at the wheel in front of the Hotel Safari in Tucumcari, NM)
Let’s connect!
If you have any questions, or you are ready to start working on your personal brand, email me at [email protected] or visit gaenzlemarketing.com.
Oh…and don’t forget to grab your copy of The Business of Branding You: Invest in Your Personal Brand, Grow Your Career, and Gain Influence.
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