Do you love what you do to make money?

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Get paid to do what you love and stop watching the clock.

I feel bad for you if you sit at your desk checking the clock every five minutes throughout the workday.

Why do you do that to yourself?

You weren’t always that way. Years back, there was something that drove you. Something that got you excited whenever it popped into your mind.

That “thing” still gets you excited, but every time it creeps into your mind, you push it out, because you’re stuck.

Time to get unstuck. If you aren’t happy where you’re at in your career, change it. I don’t care if you’re 25, 40, or even 60. There’s still time to make a change.

• What do you love that you can monetize?

• Who is the audience (employer, customer, client, etc.)?

• What problem can you solve for others that you enjoy solving?

• How much would people be willing to pay for your solution?

• Are there employers who need help solving that problem (if so, apply for those jobs)?

Starting to ask questions. Your answers will guide you down the right path.

How I followed my passion and found my path.

From childhood, I always gravitated toward creative activities.

When I was 8, I wrote a new concept for the next big Zelda game. I drew new characters and sent my ideas to Nintendo.

I received a letter from the team at Nintendo (likely the legal team) stating that, unfortunately, “due to copyright issues”, the company could not accept my ideas.

At the time, I was so proud of myself. Now, I realize that was just Nintendo’s way of saying, “There’s no way we’re making a game based on these half-baked ideas from an 8-year-old.”

It also wasn’t uncommon to find me with my friends, using my parents’ video camera, directing the next blockbuster film. That was the dream, anyway. Sadly, none of our productions made it to the big screen (or even the small screen).

I loved being creative, but it wasn’t just that. I loved the strategy that went into being creative.

Fast-forward to today. I find myself in the perfect field.

It took stints in film and video production and journalism, but ultimately, I found myself in the marketing field.

Why do I love marketing so much?

It’s the one field where creativity and strategy play equal roles.

• Understand what problem you solve and who you help solve that problem.

• Create fun content like videos, articles, and other artistic, fun materials.

• Plan how to distribute that content so that the right people see it.

• Create more content to nurture leads once they move into the pipeline.

• Analyze and pull key insights from your work to make adjustments to improve.

Find that connection between what you love and how you make a living, like I did, and you’ll never watch that clock again.

Let’s connect!

If you have any questions or you’re ready to start working on your personal brand, email me at [email protected] or visit gaenzlemarketing.com.

Oh…and don’t forget to grab your copy of The Business of Branding You: Invest in Your Personal Brand, Grow Your Career, and Gain Influence.

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(NOTE: I love this platform, so I share the affiliate link above because of the value I see. I receive a tiny bit of commission for anyone who signs up.)

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