Diversify your eggs

No, not the eggs you pay $12 a dozen to pick up at the store. The eggs you use to promote your brand and grow.

Author

Anthony Gaenzle
March 17, 2025

In partnership with

Are all your eggs in one basket?

Yesterday, X (formerly Twitter) was down for hours. For many creators and brands, the outage hit their bottom line.
What's to stop something similar from happening to LinkedIn or any other channel?

If you or your brand rely on only one channel for 90% or more of your communication and revenue, you're always one outage away from disaster. I advise brands and my fellow creators to have multiple baskets.

🧺 At least one basket you own (your website and/or email lists).

🧺 ðŸ§ºðŸ§ºðŸ§ºðŸ§ºðŸ§º Multiple rented baskets (social media, online communities, forums).

When you set your brand (personal brand or business) up with a diverse presence online, you're ready to weather the storm when it hits.

How many channels do you have running?

Let’s connect!

If you have any questions, or you are ready to start working on your personal brand, email me at [email protected] or visit gaenzlemarketing.com.

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