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- Deliver the truth
Deliver the truth
Great marketing can't fix a terrible product. Tell the truth or face the consequences.
Anthony Gaenzle
April 01, 2025
In partnership with
Do you deliver what you promise?
Great marketing can sell anything.
👎 Terrible product? Solution = great marketing
👎 Bit of a scandal? Solution = great marketing
👎 Toxic work culture? Solution = great marketing
The problem is, that great marketing can only cover the truth for so long.
With this in mind, honesty and transparency are critical for successful marketing.
Selling $10 million of rotten bananas with a creative marketing spin only works once. The second someone peels the banana, the charade is over.
The photo below shows two versions of the Stairway to Heaven monument in Fuxi Mountain in central China's Zhengzhou City.
PHOTO ON RIGHT - The monument is positioned on the edge of a cliff. Tourists climb to the top, taking "daring" photos of themselves risking their lives, balancing on the brink of death with a seemingly endless pit awaiting below.
PHOTO ON LEFT - The reality is, that the stairs do not extend out over the cliff. As you can see in the photo on the left, a soft pad rests underneath to catch anyone who might stumble.
Pulling a stunt like this can seem fun and grab you some initial attention. But, when the truth is exposed that your product or service doesn't live up to the hype, your customers' trust level will plummet.
Be transparent in your marketing. Never mislead the customer. Great marketing tells the truth and aligns with what the product or service delivers. Tell a story that gets the audience excited and keeps them excited once they experience the real thing.
IMAGE: Stairway to Heaven Monument from different angles. Fuxi Mountain in central China's Zhengzhou City.
Let’s connect!
If you have any questions, or you are ready to start working on your personal brand, email me at [email protected] or visit gaenzlemarketing.com.
Oh…and don’t forget to grab your copy of The Business of Branding You: Invest in Your Personal Brand, Grow Your Career, and Gain Influence.
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