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The Habit That Turns Strangers Into Superfans

Business is challenging. What’s hot one day is cold as ice the next. One thing that never fades, however, is the power of networking. When you lift others first and build relationships, your reach, credibility, and pipeline rise together.

Networking can be a chore for many. Introverts often hate it, and even extroverts can get burned out. That’s why your online presence is such a powerful tool. These are some things I like to practice to build my network, without having to do a ton of heavy lifting.

1. Give before you greet

Comment thoughtfully on fresh posts from people you admire. Add an insight or a resource they can use today. Helpful replies turn cold intros into warm familiarity because value strengthens bonds far more than an unwanted business pitch. Five of these micro-gifts a day create more goodwill than a month of cold DMs.

2. Curate crowds, don’t chase them

Pick one platform for discovery (X Spaces, niche Slack, communities on your favorite channel) and one for depth (newsletter or podcast). Funnel new connections from the noisy room into the quiet room, where conversations stick. Consistency in two places beats cameo appearances in ten.

3. Spotlight others, silently score trust

Share a client win, tag the collaborator, and explain the takeaway your audience can copy. Their audience sees your expertise, your audience sees your generosity, and both groups remember the lesson. Reciprocity kicks in long before you ever ask for anything.

4. Host micro-events that solve one headache

A 20-minute Q&A on “pricing first projects,” a live breakdown of a landing page, or a short Loom video answering common questions from your DMs. Help a small group move one step forward, and they’ll cite you as the catalyst for months.

5. Track conversations, not contacts

After every meaningful exchange, jot the date, topic, and promised follow-up. Momentum dies in forgotten promises. A simple spreadsheet revives it by keeping future touchpoints intentional.

I use this five-part rhythm every week, and the growing effect is real. Referrals arrive pre-qualified, collaboration invites feel effortless, and the community markets itself. The only cost is consistent generosity, and that investment never loses value.

Let’s Connect

If you have any questions or you’re ready to start working on your personal brand, email me at [email protected] or visit gaenzlemarketing.com.

Oh…and don’t forget to grab your copy of The Business of Branding You: Invest in Your Personal Brand, Grow Your Career, and Gain Influence.

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