- Elevate & Inspire: Personal Branding for Creators and Business Pros
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- Bragging the right way
Bragging the right way
Learn how to build a personal brand without looking like a jerk.
Anthony Gaenzle
April 30, 2025
In partnership with
What Are The Key Elements Of A Successful Personal Brand?
The key elements of a successful personal brand are authenticity, consistency, and engagement. Focusing on these three things can help you generate true thought leadership and build the relationships you need to succeed.
You want to represent yourself authentically by being honest about who you are and what you stand for. This means expressing your values, beliefs, experiences, and successes candidly, without boasting or exaggerating.
Consistency is also important when building your personal brand. You want people to know what to expect from you at all times; consistency helps create reliability for yourself and those engaging with your content.
Finally, engagement is crucial when creating a successful personal brand; you want people to stay engaged with what you offer by encouraging conversations around topics related to your expertise or passion.
How To Avoid Looking Like a Jerk When Building Your Personal Brand
It’s easy to come across as a jerk when building your personal brand.
Why?
That’s simple. Building a personal brand means you need to get comfortable with promoting yourself online. If you do too much, you can look arrogant. If you do too little, you’ll never get noticed.
The key is to find that middle ground.
Build relationships and let others do the bragging for you
Promote others as much as you promote yourself (or maybe more)
Seek to ‘show’ not ‘tell’ (in other words, don’t say “look at how awesome I am” – instead, say, “here’s some advice to help you grow.”
Be genuine and be kind by actively seeking out opportunities to lift others up
If you focus on helping others first, your expertise and your strong position in your industry will become evident without you having to say things like “I’m an expert.”
Let’s connect!
If you have any questions, or you are ready to start working on your personal brand, email me at [email protected] or visit gaenzlemarketing.com.
Oh…and don’t forget to grab your copy of The Business of Branding You: Invest in Your Personal Brand, Grow Your Career, and Gain Influence.
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