Be real. Authenticity for the win.

When you try to sound like someone else, your personal brand suffer. People want to get to know you, so talk like you. .

Author

Anthony Gaenzle
March 06, 2025

In partnership with

Can your audience “hear” your voice when they read your writing?

I write like myself.

I don’t copy anyone.

I don’t script things.

If you talk to me, you’ll hear the words I write in your mind, exactly the way I say them.

Being real is how we make deep connections online.

Being too “buttoned up” is a sure way to keep your audience scrolling.

Stop the scroll by simply sounding human.

Sound like YOU.

Writing like you talk helps you target your message.

More targeted marketing = warmer leads.

Warmer leads = increased close rate.

Get targeted with your marketing.

Client: We want to target everyone.

Me: If you do that, you’ll reach no one.

Your marketing needs to be designed to attract a specific person.

The one who actually needs and benefits from what you do.

Once you define that person, your stats will rise, and your revenue will, too.

Let’s connect!

If you have any questions, or you are ready to start working on your personal brand, email me at [email protected] or visit gaenzlemarketing.com.

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