Avoid the (March) Madness for the Win

Many content creators make the mistake of posting about a trending event like March Madness with zero relevance between their concept and the event.

Author

Anthony Gaenzle
March 20, 2025

In partnership with

As tempting as it may be, please avoid "X Things I Learned From Watching March Madness" posts this week.

Staying on top of and leveraging trends to gain traction and extend the reach of your content is a powerful tactic.
I appreciate a good trending topic post as much as the next guy.

The problem is when every other person on LinkedIn pulls together some "lessons learned" and very loosely connects them to whatever event or topic is trending at the time.

Don't stop capitalizing on trending topics. Just do it the right way.

🏀 Align trending topics with your unique voice and perspective to keep the content true to your brand (or personal brand), and avoid forced or generic takes.

🏀 Instead of simply jumping on trends, you need to provide insights, opinions, or actionable tips that educate or entertain your audience in a meaningful way.

🏀 Put your personal spin on a trending topic. Sprinkle in some humor, relatable examples, and other anecdotes using storytelling.

🏀 Make sure the trend aligns with your audience's values and interests. Then pay attention to responses to assess how your content is being received.

Approach trending topic content in this way, and you'll hit nothing but net, every time.
Whoops...

I broke my own rules with that "nothing but net" comment. Cheesy, huh? 😃

Let’s connect!

If you have any questions, or you are ready to start working on your personal brand, email me at [email protected] or visit gaenzlemarketing.com.

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