Are you using the wrong social media channels?

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Find the right platform for your brand personality.

Every social media network has its own vibe. These vibes attract specific types of people to the network.

LinkedIn is the conference lobby. You need to show your credentials up front, thought-leadership is on tap, and while it’s becoming looser, you still need to be a bit buttoned up.

X (formerly Twitter) is the hallway between sessions, perfect for quick hitters and hot takes. You can be freer here with a come-as-you-are vibe.

Instagram is the glossy coffee-table book where visuals tell the story before captions finish it.

Map where your ideal clients spend their scroll time. Check demographics, industry clusters, and preferred content formats (video vs. text vs. carousel).

If 70 % of your buyers actively share and engage in LinkedIn groups, pouring energy into TikTok is like pitching at the wrong trade show booth.

Build a power trio instead of chasing every logo

You don’t need seven platforms. Your audience is likely more niche than you think. Plus, overextending your presence can lead you down a path to burnout.

Instead, you need one anchor, one amplifier, and one lab. Think of the channels you’re active on in the following ways to help you narrow down your efforts to just the RIGHT channels.

Here’s an example. Your power trio could look like this.

1. Anchor (deep-dive home base) – Long-form posts on LinkedIn or an owned blog (you can check out mine here) where you can flex expertise, rank on search, and nurture relationships.

2. Amplifier (reach and shareability) – X or Threads are both excellent places to break up your anchor ideas into shorter, snappier content that grabs attention quickly and starts more laid-back conversations..

3. Lab (creative testing ground) – Reels, Shorts, or TikTok to experiment with tone, storytelling angles, and fresh hooks. Wins here feed back into the anchor, while flops fade away and disappear.

Allocate your weekly content budget, whether that’s six hours or sixty, using the 60-30-10 rule

• 60 % anchor

• 30 % amplifier

• 10 % lab

Consistency wins. If you stay active and consistent on your core channels, your growth will continue to rise.

Run a six-week channel audit

If you aren’t quite sure which channels are the best fit for you, you can run an audit to see which ones perform best. Try this six-week audit challenge to get an idea of where you should put more of your time and effort.

• Week 1-2: Post three times per week on each chosen channel. Track saves, shares, profile views, not just impressions and likes.

• Week 3-4: Double down on the top-performing format (poll, carousel, 60-sec video). Repurpose it across the trio to test resonance.

• Week 5-6: Cut the lowest driver, reassign that time to community engagement like comments, DMs, and collaborative posts to show the channel and your people that you’re active and listening.

At the end of six weeks, you’ll have data-backed proof of where your voice lands loudest.

You’ll also have a streamlined system that scales with your ambition, not your stress level. Remember that he goal isn’t to be everywhere; it’s to be unforgettable exactly where it matters.

Let’s Connect

If you have any questions or you’re ready to start working on your personal brand, email me at [email protected] or visit gaenzlemarketing.com.

Oh…and don’t forget to grab your copy of The Business of Branding You: Invest in Your Personal Brand, Grow Your Career, and Gain Influence.

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(NOTE: I love this platform, so I share the affiliate link above because of the value I see. I receive a tiny bit of commission for anyone who signs up.)

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