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What do the 83%ers say?

83% of business owners recently surveyed say that a strong personal brand has helped them land clients. Whether you run a traditional business or you’re in the freelancer/creator space, your personal brand is a POWERFUL resource to help you grow.

My personal brand brings leads my way on a regular basis. It’s landed me jobs. It sells my books (Shameless Self-Promotion Warning: wanna buy one - click here). It helps me build thought leadership.

Long story short…my personal brand has been the key to my professional growth. It can be YOUR key to growth as well. Keep reading for some personal branding advice!

Throwing in a stat…just because I can. 😀 

Start with a personal brand audit

What you don’t know about your personal brand can (and WILL) hurt you. People are looking, and those people are the ones you want to attract. Don’t let them land on a jumbled mess.

Start by conducting an audit of your personal brand. Here are a few steps to follow to uncover the truth about you (you = your personal brand).

• Google yourself - Conduct a Google search. You may be surprised what you find. Take note in a spreadsheet of anything negative, and create a separate sheet for all the positive things.

• Clean it up - Take steps to remove any info that paints you in a negative light. Old social media posts that no longer represent you, remove them. Poor quality content that you created before you were amazing, delete it. Clean it all.

• Share the good stuff - You found some good stuff? If it’s still relevant, share it and spread the word all over again. Then, create new stuff (blog articles, podcasts, videos, and more). Create, publish, and shine.

• Assess your social media profiles - Are they fully filled out? Does the message resonate, and is it consistent across all channels? Does your profile picture represent you properly (clear, professional, approachable…and so on)?

Get out your digital broom. Time for some spring (ok, it’s almost winter 🥶) cleaning. If you’re a DIYer, let me know how it works out! If you need some help, drop me a line - right here.

Time to see who’s doing it right…

Thankfully, there are plenty of great examples to follow as you build your personal brand. Whether you seek career growth, business growth, or you want to build your creator/freelance clientele and sales, here’s a great example of someone leveraging personal branding the right way.

Justin Welsh 

He’s killing it. By helping others grow through the lessons he has learned along the way, Justin Welsh has grown over 500k followers on X and over 600k on LinkedIn. He’s earned millions, and he’s done it mainly by leveraging the power of content to build his personal brand.

Follow, but not too close

Just a quick note. Justin and others are doing personal branding in a way that really helps THEM stand out. Make sure you do personal branding in a way that makes YOU stand out.

Look to examples of the people doing personal branding well to get ideas, but always carve your own path. Personal branding is about what makes YOU unique.

Who else should you check out? Glad you asked!

Want some more marketing, business, and life advice? This edition’s featured newsletter letter is… 🔽

My favorite things…

I believe in constant learning. We are never done growing. As you work to build your personal brand, I want to help by sharing some of my favorite resources. Click any of the resources below to learn and grow (and no…these are NOT affiliate links - they are just helpful links to help you be amazing!).

A few great resources from here and there…

• HubSpot Academy - free resources, with certifications - social media, analytics, ads, content, and so much more (yes, I said “free”)

• Gaenzle Marketing - ok, I’m a little biased here…but there are lots of great articles on the site, from TONS of talented folks, so drop by and give it a read

• Blogging From Paradise - if you want to live the dream of turning your blog into a full-time gig, Ryan Biddulph is a guy you need to follow

Get Started Building Your Personal Brand

Personal branding is so important in growing your business, boosting your reach, and building your network. Inspired by my own personal branding journey, I wrote The Business of Branding You: Invest in Your Personal Brand, Grow Your Career, and Gain Influence.

The book contains insights and actionable advice from my own experience as well as examples from my colleagues and other industry professionals who serve as excellent examples of personal branding done the right way.

Have questions?

I’m an open book. If you have questions, want some feedback on your personal brand, or you need support in another way. Just drop me a line. You can reach me via email at [email protected], follow me on LinkedIn, or catch me over on X.

Let’s connect and grow together!

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